Ropo Capital is Finland’s leading invoice life cycle service provider. The company is revolutionising invoicing practices with its set of services based on technology, automation and real-time data. In the next few years, Ropo also aims to become a market leader in other Nordic countries.
We’ve been working with Hurja for a long time and they’re well-versed in extensive website redesigns. We know each other’s ways of working and I know Hurja will provide me with workable solutions that match my visions and the kind of sparring that supports getting the best possible solutions. I appreciate their ability to react quickly to things and be flexible.Jenni Jantunen / Head of Brand and Marketing, Ropo Capital
Ropo Capital wished to support its growth with a website that works at an international and group level but which could also serve sales, customer relations as well as HR in each target country. The company wished that the website would reflect the uniform Ropo brand and facilitate flexible localisation. The company particularly wished that the localized websites would provide information for the most important target groups from invoice life cycle service to payment advice customers, and from prospects to job applicants. The starting points for the redesign included a clear structure, easy navigation and modern search features as well as an interesting visual design
We created a multi-language WordPress site that includes intuitive management views and fully customised content elements in line with the client’s wishes. When designing the features, we paid attention to a dynamic approach to ensure that the website is clear, interactive and exceptionally user-friendly. Attention was paid to minor issues with major importance in designing the website: among other features, custom templates and listing articles based on keywords or categories with linked content contribute to a smooth user experience. We take care of the technical implementation of the website and related continuous maintenance services.
The content, structure and visual design of the website are easy to manage and edit. Ropo’s visual identity is presented in versatile ways using moving images and various elements, creating a clear and consistent website with easy navigation. Content related to customer service and payment counselling stands out clearly and users will find it easy to quickly navigate to the content they find most interesting. In the future, the website can be expanded quickly and cost-effectively utilising the model used for the localised pages.